About Synthesis
Role — Projects
Over a period of 5 months, i led the product design at synthesis . My focus was to re-design the student experience starting with the student portal. I worked with the product and engineering team to conceptualize, design, and deliver a new student portal to meet the current business needs and solve significant usability issues
Objectives
Refresh the look and feel of the student portal
Develop a consistent visual identity for games and events
Create features that make it easy for students to discover new games and events
Implement a calendar feature that allows students to view upcoming and past events.
Building Event Identity
For the visual identity of events, we chose Midjoruney to generate AI artwork to have a solid identity for different events that happen multiple times during a specific period. The main objective was to build a visual connection between the events and students, so they could quickly identify the ones they enjoy and enroll in them. The second objective was to give the portal more life with the various artwork, to move from a static functional identity to a more colorful and inspiring one.
